This week it came out that Marvel Comics is offering retailers a variant cover of “Fear Itself #6″ by artist Ed McGuinness. But, there is a catch: To get the coveted cover, retailers have to rip the covers from 50 copies of any No. 1 issue of DC Comics Flashpoint tie-ins. This is not a figure of speech, they literally have to tear the covers off and send them to Marvel to get the special edition, rendering the issues unsalable.Destroying art and literature because of some penis measuring contest these two companies have been waging for decades is just wrong. Instead of offering this special variant for ripped up DC covers, why not offer it to retailers who donate unsold comics to children's homes? Or to any charitable organization who would get the comics into the hands of people who love comics but can't afford them? Marvel claims they are doing this because "these are tough economical times" and they're "just trying to help out." How is this helping out? These merchants bought these books from DC, and are essentially destroying their own profits to get the carrot Marvel is dangling over their heads.
And as an aside, Marvel is asking comic owners to destroy covers like this:
To sell this:
As one Wired commenter noted - "It's like the artists were told "Put the three characters who have had movies lately on the cover. You have five minutes to draw and ink it. GO!""
I also think Marvel is forgetting that this is the internet age and news travels fast. Or as my friend Ben (from whom I got the link originally) stated - "It's the age of the Facebook and Google+, Marvel. These tricks no longer go unnoticed. What an absolutely awful thing."
Awful thing indeed.